Conference Day One

Conference Day One – Tuesday 23 August 2016


Go to Conference Day Two

Go to Post-Conference In-depth Learning Sessions

08:15 | Registration and welcome coffee

08:50 | Opening remarks from the chair

Alana Mann, Senior Lecturer and Director of Degree: Master of Strategic PR, The University of Sydney

09:00 | OPENING KEYNOTE PRESENTATION: How the world’s most reputable companies are achieving successful results by having more women in senior management

  • An overview of the Fortune ‘Most Admired Companies’ list and the global study ‘Gender Equality in the Executive Ranks: A Paradox – the Journey to 2030’
  • Comparing percentages of senior executive roles at the world’s largest 500 companies and raising visibility of top female executives
  • Strategies for female leaders on enhancing their profiles and advance their talent within the organisation

Ava Lawler, Managing Director, Australia, Weber Shandwick


09:30 | KEYNOTE PRESENTATION: Examining the key challenges, opportunities and trends in the rapidly evolving communications landscape

  • Looking at new and emerging global trends in media and communications and how this influences brands in Australia
  • Purpose driven brands – how organisations are redesigning and repositioning their core values and objectives to remain innovative and competitive
  • Considering the opportunities for leaders and how they can prepare for the rapidly evolving communications field

Claire Salvetti, Managing Director, One Green Bean

10:00 | Morning tea

10:30 | Finding inspiration from career-minded executives and creating opportunities for career advancement

  • Building a strong and passionate team within the organisation to drive business excellence globally
  • How to find the inspiration, creativity, intuition, integrity, commitment and confidence required to achieve your career objectives
  • Using leadership skills to inspire change and create cultural standards across the organisation
  • Why culture is essential in business and how it needs to support leadership

Meshlin Khouri, Director of Communications, Johnson & Johnson Medical

11:00 | How a career in communications can help you get a CEO role

  • Re-designing your beliefs and perspectives around what makes an effective leader to reflect ever growing skills
  • Learning how to transform organisational culture to enhance opportunities for career advancement
  • Keep on keeping  on – how to manage setbacks and maintain a flexible and persistent attitude towards your goals

Lynn Weekes, Chief Executive Officer, NPS Medicinewise Group


11:30 | Diversify or die? What our industry needs to do to secure its future

  • An overview of PRIA’s survey on how diverse our industry is in Australia
  • Key tips and hints on what we need to do to have a diverse industry
  • How to embrace new ideas and creativity in the workplace

Susan Redden Makatoa, Group Managing Director, Corporate, Ogilvy Public Relations

12:00 | Networking lunch

13:00 | Building meaningful relationships by aligning your personal values with your career objectives

  • Pinpointing your own personality and values before planning your career objectives
  • Defining the unique skills and capabilities that women can bring to bear in communications and public relations
  • Achieving a successful career pathways by remaining loyal to your core values and beliefs

Angela Harper, Communications Director, Queensland Resources Council

13:30 | PANEL DISCUSSION: Assessing how mentorship programs help develop strengths and specific skills required for communications roles

  • How do senior executives achieve successful results?
  • How can you build the strengths and skills that are essential for you to take control of your career and move your professional development to the next level?
  • What are the core competences that will help you get exposure to role models you want to work with in future?
  • How can connecting to networks and seeking meaningful mentorship support you in growing your organisational insights and extending career aspirations?

Panel moderator:
Alana Mann,
Senior Lecturer Director of Degree Master of Strategic PR, The University of Sydney

Ursula Williams, PR and Communications Manager, Pandora
Sofia Dedes, National Media & Strategic Communications Manager, Heart Foundation
Jackie Crossman, Principal, Red Agency


14:15 | Using data to understand and address the underrepresentation of women in the media

  • An overview of the results of analysis of Australian news coverage throughout 2015, as presented in The Women in Media Report – A study of gender differences in Australian media.
  • Comparing the proportion of female journalists to male journalists, as identified in the media.
  • Examining the underrepresentation of women as sources and experts in news reporting, and how and why this underrepresentation exists.
  • Discussing how this data can be used to bring about change

Kate Greenwood, Insights Specialist, isentia

14:45 | Afternoon tea

15:15 | How industry trends have changed and will continue to change comms and PR job roles in Australia

  • The value of staying current and effective in an evolving environment
  • How PR professionals need to stay up-to-date in a landscape that is constantly changing
  • How changes in the industry can be an opportunity for emerging leaders to play a key role within the organisation
  • Assessing the perception of ‘double standards’ of any industry and achieving professional fulfillment

Jennifer Muir, National President, PRIA

15:45 | PANEL DISCUSSION: Building inclusive workplaces in different and challenging cultures

  • Insights into key initiatives to drive diversity and inclusion in diverse jurisdictions
  • How has this experience benefited the panellists’ careers?
  • How does diversity benefit comms and PR and the business as a whole?

Panel moderator:
Alana Mann,
Senior Lecturer Director of Degree Master of Strategic PR, The University of Sydney

Yolanda Beattie, Principal and Practice Leader – Diversity & Inclusion, Mercer
Imogen Hewitt, Chief Strategy Officer, Havas Media
Caroline Casey, Director of Product and Audience, Yahoo 7

16:30 | Closing remarks from the Chair

16:40 | End of Day One and networking drinks

18:00 | Official event dinner

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Women in Comms and PR 2016