Post-Summit In-Depth Learning Sessions - Thursday 31 July 2014

Track A (Beginner to Intermediate Level):
Master Data Management & Data Governance: Kick-Start Workshop

This full day track is comprised of two parts and is suitable for both business executives and practitioners from beginner to intermediate level. The session aims to remove the
unnecessary complexity and confusion that surrounds MDM.

09:00 – 12:30    Part One
                        Organisational Impacts of Master Data Management

Part one of this highly interactive track will look at the various aspects of MDM from an organisational impact perspective. It will cover the various ways that MDM capabilities interact with your business processes and systems, and highlight a number of pragmatic ways to ensure that there is real business value that can be attributed to MDM. In this highly interactive discussion, you will also have the opportunity to explore MDM related issues that are confronting your organisation today, and alternate methods to deal with these situations.


  • What is MDM?
    -  Defining MDM as a toolset of a concept – ensuring you have an authoritative source for each reference table
    -  Customer, reference tables, product, hierarchies
  • Usage of MDM
    -  How do you maintain the domain values?
    -  Same repository for real-time access vs copy to a data hub;addressing issues of latency
    -  Achieving consistency of replications
    -  Linking MDM to DQ / Profiling
  • Operational governance
    -  Identifying problem issues that arise without adequate operational governance
    -  Taking a risk-based approach to governance
    -  Integrating with IT project methodology for seamless delivery
    -  Communicating with the Business and IT Architecture community
    -  Applying linkage to ownership to improve governance
    -  Metadata management
  • Reviewing the toolsets
    -  Freeware vs. Bespoke vs. COTS

Presented by:
Bruce RoffPrincipalIM SYSTEMS

Bruce is a senior information management professional with a passion for enabling organisations to better manage and utilise their data and information – resulting in direct benefits to the business bottom line, efficiencies and regulatory compliance. The key roles undertaken to achieve this over the past 15+ years have included Management of Information Services / Enterprise Information Strategy / Enterprise
Data Architect. Bruce is able to establish and communicate a pragmatic information target, and then implement the required governance, business and information capabilities at the project / program / organisation level. Bruce has led multiple strategy & implementation MDM engagements, as well as having been on the design councils / governance forums associated with MDM platforms. As well as having presented at previous conferences / seminars (including on the specific topic of MDM), Bruce has run numerous workshops and training sessions over the years.

13:30 – 17:00    Part Two
                        Multi-Dimensional Master Data Management

Part two of this track will take you step-by-step through a series of tried and tested techniques that will enable you to unambiguously answer the following vital questions for your enterprise; What does Master Data
Management (MDM) mean? What does it mean to us? What benefits will it bring? Do we want it? How do we get it?


  • Demonstrating innovative ways of thinking and a set of techniques that will enable business management and MDM technicians to productively and harmoniously work together to achieve a robust MDM solution in any enterprise, of any size, in any sector
  • Understanding how to build a set of ‘architectural wiring diagrams’ that will act as the backbone for MDM in your enterprise
  • Building a roadmap to put all of the essential elements in place in the correct order, at the correct time
  • Identifying all of the dimensions of MDM that are relevant to your enterprise and how to ensure that all dimensions can be fully integrated

The workshop will also outline how your ‘architectural wiring diagrams’ can be used to evaluate the suitability of third party MDM offerings, quickly eliminate those that will not meet your needs and effectively rank the rest.

Finally, the workshop will explain how to integrate all of the disparate facets of people, culture, thinking, ‘wiring diagrams’, ‘architectures’ and technology in order to implement robust, sustainable MDM in your enterprise.

Presented by:
John Owens
“Coach, Mentor, Thought-Leader & Business Transformation Consultant”

John Owens is an internationally respected thought leader, coach, mentor, consultant and writer in the areas of business identity and strategy, master data management, data quality, function and process improvement and enterprise capability. His views and techniques, though innovative and challenging, are pragmatic and sustainable accelerators of change. His Multi-Dimensional MDM techniques enable enterprises of all sizes and in all sectors to quickly identify, model and optimise their Master Data Entities. John is the creator of IMM, the widely used and academically endorsed, Integrated Modelling Method.
With a gift for identifying the underlying simplicity in any enterprise and bringing it to the surface - even when it is buried in complexity – John is also adept at demystifying what are traditionally seen as technical subjects and addressing them in a manner that is equally valid to both business management and technical practitioners. He has worked in and led multi-million dollar projects in a wide range of industries throughout the UK, Ireland, Europe, Australia and New Zealand.

Track B (Intermediate to Advanced Level):
MDM Masterclass - A Best Practice Guide to Design & Implementation

Here is a rare opportunity to learn from one of the world’s foremost MDM thought-leaders and discover how to master best practices in MDM design and implementation.

This masterclass is designed for intermediate to advanced level business, data and information technology practitioners who need to master their master data. The groundbreaking
program will provide an end-to-end guide for the design and implementation of master data management that addresses the biggest challenges faced by enterprises
embarking on the MDM journey.

It will look at the broader picture of information governance, data quality and metadata management before applying these to an MDM project. It will also address design
issues such as inbound integration of master data to consolidate master data when it is scattered across many different data sources, and the outbound synchronisation of it
to supply both operational and analytical systems. The course will also explore the importance of master data virtualisation when you have a hybrid state of some master data
consolidates and some not. In particular it will outline what needs to be considered when dealing with data integration and data synchronisation to achieve best practice in
design and implementation.


An introduction to data governance

• Introducing a shared business vocabulary

• Metadata management – why is it important?

• Enterprise data quality and data integration – critical success factors

• The main approaches to implementing MDM – what works and what doesn’t?

• What kind of MDM system are you building? - a System of Record, Centralised Master Data Entry System or both?

• Understanding master data maintenance in your enterprise

• Best practices in designing master data consolidation
   -  Data capture techniques that work
   -  Recognising the benefits of standardising inbound data to an MDM system
   -  Should history be kept in a MDM system?
   -  Approaches to cleansing, and matching
   -  Consolidation Vs virtualising master data to create an MDM system

Best practices in designing outbound master data synchronisation
    - Integrating an MDM system with an enterprise service bus for outbound synchronisation of operational systems
    - Schema and integrity synchronisation problems that can occur and what to do about them
    - Conflict resolution on outbound synchronisation to minimise errors
    - Design considerations when integrating MDM with ETL tools for synchronising data warehouses and data marts

Maximising the use of data virtualisation in MDM to drive success

• The implications of switching to centralised master data entry

• Creating a successful change management program to enable centralised master data entry

Presented by:
Mike Ferguson
“Global Thought-Leader on MDM, Big Data and Data Management”

As an analyst and consultant Mike specialises in business intelligence, enterprise business integration, and data management. With over 25 years of IT experience, he has consulted for dozens of companies on business intelligence, data management and business integration. He has spoken at events all over the world and written numerous articles. Mike is a resident expert on the Business Intelligence Network in the UK and other European countries providing articles, blogs, and his insights on the industry.

Formerly he was a principal and co-founder of Codd and Date Europe Limited the inventors of the Relational Model, a Chief Architect at Teradata on the Teradata DBMS, and European Managing Director of Database Associates. He teaches popular Enterprise 2.0 master classes in Operational Business Intelligence and Performance Management, Enterprise Data Governance, Master Data Management, and Service Oriented Architecture.

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