Conference Day Two
Wednesday 23 August
08:30 | Welcome coffee
08:50 | Opening remarks from the Chair
Sofia Dedes, Managing Director, Will & Word Communications
09:00 | OPENING KEYNOTE ADDRESS: Innovation in the industry – managing brands in motion
- Exploring the evolving media landscape and their movement at new velocities
- Addressing the need for speed while jumping across multiple mediums and platforms
- Embracing influential stories that never stay static through technology that has transformed our lives
Rebecca Wilson, Chief Executive Officer, WE Buchan
9:30 | Independent versus global agencies – the secrets to independent agency success
- What independent agencies are doing to continue their success in a changing media landscape
- How independent agencies differ from global agencies in driving successful results and accountability
- What global agencies can learn from independent agencies and vice versa
Leilani Abels, Founder & Managing Director, ThrivePR & Communications
ASSESSING INDUSTRY BEST PRACTICES FOR OPTIMISING OPERATIONS
10:00 | A strategic narrative – delivering what works across paid, owned and earned channels
- Developing a great idea that can be successfully delivered across multiple platforms and channels
- Learning the keys to harmonious collaboration with your client’s other agency partners
- Amplifying delivered value and becoming the professional everyone wants to work with
Rachael Lonergan, Head of Strategy, Foundation – Omnicom Media Group
10:30 | Morning tea
FLASH SESSION - CASE STUDIES and Q&A:
Making the most of your budget – this is a fast-paced case-study session that showcases innovate ways to use internal and external resources to make the most of the budget you have for your PR and communications campaigns
11:00 | Changing the conversation with the soul of a start-up
Derek Lau, PR Manager, Kellogg
11:15 | PR your PR – why demonstrating the impact of PR to your business is crucial in securing and maximising budgets
Kate McBean, Head of PR & Marketing, Yahoo7
11:30 | Best practice for agency collaboration when it comes to budgets
Ava Lawler, Managing Director, Weber Shandwick
11:45 | Q&A with Case Study presenters
12:00 | KEYNOTE PRESENTATION: Gender balance by the book: the Stella Count, and using data to prove change is necessary and track whether it’s happening
- An overview of the Stella Count, an audit of gender in book reviews and publishing-related coverage in Australian media, and how Isentia is involved.
- Why gender balance in publishing and media matters.
- How data can be used to prove imbalance, and to help bring about change
Kate Greenwood, Insights Specialist, Isentia
12:30 | Networking lunch
KEEPING UP WITH THE EVOLVING ROLE OF BRAND STRATEGY & CONTENT CREATION
13:30 | Driving brand engagement – building and delivering a brand strategy using engaging content
- How to renovate, re-direct and re-energise a brand
- How to deliver a brand to a diverse audience through engaging digital content
- Understanding brand influence on the consumer
Sarah Rosales, National Marketing Director, Hino Motor Sales AU
14:00 | ONE-ON-ONE DISSCUSSION: Brand partnerships in sports & entertainment with Francis Coady
- Assess the challenges in developing brand partnerships
- Demonstrate how to generate powerful communication
- Understanding the relationship between sports and entertainment in the comms & PR world
- Learn how Havas Sports & Entertainment optimises their partnerships
Interviewer: Esther Cvejic, Head of Content Strategy, World of Style
Interviewee: Francis Coady, General Manager, Havas Sports & Entertainment
HOW ORGANISATIONS INTEGRATE PR, COMMUNICATIONS AND MARKETING
14:45 | CASE STUDY: The ever-changing path to purchase – the then, the now and the future
- Addressing the consumerisation of business-to-business technology
- Navigating the buying cycle, finding out who the real decision makers are and how that differs between GEOs
- Getting your story or brand across every stage of the consideration phase
Neil O’Sullivan, Senior Product Marketing Manager APAC, CBS Interactive
15:15 | Afternoon tea
15:45 | THINK TANK: The integration of PR, comms and marketing – streamlining strategies between them
- What strategies do successful companies have in place to integrate marketing, communications and public relations?
- What challenges have they faced and how they overcome those?
- Where do you see integration between PR, comms and marketing going over the next 5 years?
- Brainstorm from the audience: what is your company currently doing?
Facilitator:
Neil O’Sullivan, Senior Product Marketing Manager APAC, CBS Interactive
Panellists:
Imogen Hewitt, Chief Strategy Officer, Havas Media
Asha Oberoi, Insights Manager, Isentia
BUILDING THE CORE SKILLS OF COMMS & PR LEADERS OF THE FUTURE
16:30 | Thought leadership as a PR professional in a global firm
- Building a profile as an expert to advance your career
- How to move into an advisory role to build a successful team
- The tools to being your own leader to create your ultimate success
Rebecca Sands, Associate Director of Public Relations and Communications, Knight Frank
17:00 | INSPIRATIONAL SESSION: The art of influence in empowering a path to leadership
- How to be a great leader and inspire others
- Understanding your sphere of influence and how to use it to further your career
- Setting your career trajectory and making it happen
Gemma Hudson, General Manager & Director, WE Buchan
17:30 | Closing remarks from the Chair
17:35 | End of Day Two