Conference Day One
Tuesday 22 August
08:15 | Registration and welcome coffee
08:50 | Opening remarks from the Chair
Isabel Sandercock-Brown, Communications Manager, The Salvation Army Australia
09:00 | OPENING KEYNOTE ADDRESS: How Bupa is building a culture that helps customers live longer, healthier, happier lives
- What Bupa is doing to create a unique culture that aligns to its purpose
- The challenges and benefits faced when building a new culture within the organisation
- Where to next?
Jane Power, Marketing Director, BUPA ANZ
THE DIGITAL AGE PART ONE – EMBRACING DISRUPTIONS AND MANAGING A CRISIS
09:30 | Oh Crikey! It’s a crisis – the best ways to deal with a comms or PR crisis and how to protect your client’s and your reputation
- What do you do when the media knows about a crisis before you?
- How to turn a story around when the facts are always moving and someone or something is working against you
- How to get buy-in from the more taciturn executive
Sofia Dedes, Managing Director, Will & Word Communications
10:00 | SPEED NETWORKING:
Take this opportunity to build, expand and strengthen your comms & PR network. Remember to bring lots of business cards!
10:20 | Morning tea
HOW INDUSTRY AND CULTURAL CREATIVITY IS BEING REDEFINED
10:50 | Creativity without borders – how we redefine creativity within the industry & the culture of our organizations
- Explore the positive effects of recognising and embracing creativity in communications practices
- Examine how women grow their career and confidence through creativity
- Learn how to foster a culture of creativity in your organisation
Elly Baxter, Publicity and Public Affairs Manager, Belvoir
11:20 | The revolutionary change – making the workplace more flexible
- How employers are working to create more flexible working options
- How flexibility helps retain talent and progress career advancement
- Practical tips for flourishing in a flexible workplace environment
Shannon Short, Communications & PR Manager, Catholic Education SA
11:50 | PANEL DISCUSSION: Exploring the advantages of a flexible working environment
- What flexibility options does your employer offer?
- How does flexibility change the way you work?
- How do you manage expectations with your employer and colleagues?
Panel moderator:
Shannon Short, Communications & PR Manager, Catholic Education SA
Panellists:
Susan Redden Makatoa, Division Director, Temple Executive Search and Former Group Managing Director, Corporate, Ogivily Public Relations
Kate McBean, Head of PR & Marketing, Yahoo7
Nathan Burman, Head of PR & Communications, Twitter
12:30 | Networking lunch
THE DIGITAL AGE PART TWO – HOW EMERGING TRENDS PLAY A ROLE IN THE INDUSTRY
13:30 | What you need to know – 2017 trends in comms & PR
- Targeting the top 2017 trends such as fake news and transparency
- Understanding ROI: return on influencers
- Introducing the new cognitive wave
- Addressing how brands are becoming their own media producers
- And much more
Jackie Crossman, Principal, Red Agency
Davitha Ghiassi, Head of #RedSocial, Red Agency
BUILDING THE FOUNDATIONS TO ENABLE PURPOSE DRIVEN ACTIVATION
14:00 | The activist consumer – highlighting social values
- How putting your values at the front of your business can increase engagement and sales
- How social values impact a new type of mainstream consumer
- Using leading edge research to demonstrate consumer activism
Sofia Madden, Director, Principle Co
Daniel Stone, Director, Principle Co
14:30 | PANEL DISCUSSION: Building purpose into your business
We'll explore how to build a business with social values at the forefront. From communications and PR women who've done it.
Panel moderator:
Karen Skinner, Former Australian National Director, Change.org
Panellists:
Sofia Madden, Director, Principle Co
Skye Laris, Social Media and Content Strategist, AGL
Sally Hill, Co-founder, Wildwon
15:15 | Afternoon tea
THE DIGITAL AGE PART THREE – IT’S ALL ABOUT TECHNOLOGY
15:45 | Leadership: What Do You Cause
- Authentic leadership – what this means for you
- How to harness the power of reflection
- Why vulnerability is the new black
Michelle Redfern, Advancing Women in Business & Sport
16:15 | The new empath – using virtual reality and immersive experiences to reach people at an emotional level.
- Understanding the new immersive concept
- Exploring the rise of video in communications
- Discovering the future with 360*/virtual reality
Caz Bevan, Owner, Anhelare and Director of Marketing, Boostability.com
16:45 | PANEL DISCUSSION: How does technology influence the way we work?
- Using tools such as Google analytics, search engines and social searches to create quality media
- How does data impact your bottom-line?
- What has been the impact of the need for real-time and live information not only on the industry but also on the consumers?
- How has the relationship changed with journalists and what is the new development with influencers becoming contributors? How do you tap into the untouched influencer market?
Panel moderator:
Isabel Sandercock-Brown, Communications Manager, The Salvation Army Australia
Panellists:
Nathan Burman, Head of PR & Communications, Twitter
Nicole McInnes, Managing Director Australia, eHarmony
Alana Mann, Chair, Department of Media & Communications, University of Sydney
Gustaf Brusewitz, Head of Communications & Public Affairs ANZ, Google
17:15 | DRIVE YOUR ROUNDTABLES: These interactive roundtables provide the opportunity for attendees to divide into groups and discuss niche ideas, practical tips and work through challenges faced by other executives from across industries.
The roundtable will begin with a brief explanation by the facilitator, who will then ask everyone to choose a table. Once at your table, you will collectively nominate a facilitator for your table. The facilitator will be presented a list of discussion topics that you suggested during your online registration and the facilitator will pose the questions to the table. The idea is not to get through the entire list, but to have an in-depth discussion around one or two topics your table deems important.
Facilitator:
Isabel Sandercock-Brown, Communications Manager, The Salvation Army Australia
17:45 | Closing remarks from the Chair
17:50 | End of Day One and networking drinks